14 ways to get more followers on Instagram/Facebook in 2024

 

The power of social media is that it allows you to connect with people on a deeper level and build authentic relationships

~ Kim Garst

Social media platforms are a way to communicate and share your opinions and thoughts through images to a larger audience. Social media is always beneficial for those who want to reach wider audiences and for more visibility, especially for businesses. 

Businesses should promote their business in both traditional and modern ways. This not only helps businesses to get their prospective clients by promoting their products and brands physically, they can get their potential customers online as well. 

As social media is a wide platform that includes more than 4.5 billion active users worldwide it is difficult for businesses to reach wider audiences if businesses want to sell their products globally.

Targeting a specific audience will lead businesses to get more attention and traffic and more potential customers that buy their products and leave positive reviews if they are satisfied with the products or services. And knowing about How to get quick followers on Instagram will help businesses.  

If businesses stay up to date with the latest social media trends, it is very easy to get to potential customers and make them loyal to your brand or business.

Here we are going to tell you 14 ways to get more followers on Instagram/Facebook in 2024 for your profiles!

But Previously , Businesses need to know about the difference between Social Media networking and Social media Platforms so that they can promote their products and services accordingly.

Social Media Networking 

Social media networking refers to the use of social media platforms to connect and interact with others, whether for personal or professional purposes. It involves building and nurturing relationships, sharing information, and engaging with an online community of individuals or organizations. 

Social media networks provide a virtual space to connect, communicate, and share content in various forms, such as text, images, videos, and more.

Social Media Platforms

Social media platforms are online services that allow users to create and share content, as well as connect with others. These platforms provide a virtual space for people to communicate, express themselves, and engage with a wider audience. 

Each platform has its features, audience, and focus, catering to different types of content and interactions.

SUITABLE SOCIAL MEDIA PLATFORMS FOR BUSINESSES 

1. Instagram

2. Facebook

3. Linkedin

4. Twitter

1. Instagram

Instagram helps businesses promote products through visual storytelling, product tagging, shopping features, targeted ads, influencer collaborations, hashtags, Stories, customer engagement, analytics, user-generated content, and live sessions. 

The platform's visual nature and diverse features enable businesses to connect with a broad audience, showcase products, and drive engagement and sales.

For a business, it is very important to know about the current social media trends that can help them to reach a wider audience and get more followers on Instagram.

2. Facebook

Businesses can use Facebook to promote products by creating a dedicated page and targeting ads. Sell products directly on Facebook and Instagram through shopping features. Use Messenger for customer support. Promote events, check post performance with Page Insights, and consider going live for demos. 

Engage with communities through groups and encourage customer reviews. Refine ads with audience targeting for better results. This helps businesses connect with their audience and build a strong online presence on Facebook.

3. Linkedin

LinkedIn is a powerful tool for businesses to promote their products and services. With over 830 million members, LinkedIn offers businesses access to a vast audience of potential customers. By creating a strong company profile, sharing engaging content, joining relevant groups, utilizing LinkedIn advertising, and leveraging LinkedIn Sales Navigator, businesses can effectively reach their target audience, generate leads, and boost sales

4. Twitter / X

Twitter or X is a valuable platform for businesses to promote their products and services due to its vast user base and real-time nature. Businesses can leverage Twitter or X to enhance brand awareness, attract website traffic, generate leads, provide customer support, and run targeted ads.

Hacks that you should know about increasing followers on Instagram and Facebook are:

1. Optimize your profile

2. Promote your account on different socials

3. Use popular hashtags

4. Spice up things with Video Content

5. Post Consistently

6. Follow + Like + Comment (FLC)

7. Collaborating with other brands and influencers

8. Avoid buying fake followers

9. Write engaging and compelling captions

10. Understand your analytics

11. Get Verified on Instagram

12. Host a giveaway

13. Invite people to like and follow your page

14. Analyze your competitors

1. Optimize Your Profile

The Instagram and Facebook profiles should be optimized for businesses. The username and name should be simple, easy, and recognizable. The bio should be descriptive and to the point. The contact no. should be provided on the handle.

There are many other ways to make an effective business profile on Instagram and you can find it in my previous blog “ Business Account For Instagram: 11 Tips To Create Effective Business Profile”. 

2. Promote your account on different socials

A business should be promoted on different social platforms as there is a higher chance of getting much reach when the brand is promoted on different platforms. 

To get more followers, a business should promote its social links on different platforms like- Google, Instagram, Facebook, and Twitter or X.

For Example- A business can add social links on the website to get more traffic on social media platforms like Instagram and Facebook and put website links on the Instagram handle to get more traffic towards their website.

3. Use Popular Hashtags

A business should use popular and trending hashtags that are related to their niche to get more engagements and followers on their handle. Using popular related hashtags will lead to more views when the hashtags are searched by the people. 

The usage of Popular hashtags will lead to more visibility and increase the credibility of the business. The business should be selective with their hashtags so that the people or followers shouldn't get sick of it. 

Posts should not have so many hashtags and repetitive hashtags as they can create a bad image on your followers.

Use 3X3 Hashtags strategy- 3 hashtags related to the video/Post content, 3 addressing the problem or solution, and 3 targeting the intended audience.

4. Spice up things with Video Content

Nowadays, reels and short videos are taking over the internet. People are more likely to engage with the visual content rather than the static post. The business should opt to post more video content than static posts which in turn can increase engagements and followers. 

The high quality, relatable video content and use of trending audio always grab the attention of a wide number of followers and people. The built-in features like stickers and auto-generated content make the video more engaging and attractive.

Do you know what makes the cherry on top? These short videos and reels can be shared on other video-sharing apps like TikTok and YouTube to gain more followers and engagements and get more visibility.

More Video Content = More chances of getting more followers on your account.

5. Post Consistently

The business should post consistently on their page or handle to make their reach consistent or high which in turn creates a huge engagement and gain more followers towards their profile. 

Posting constantly on the page drives huge traffic on the page which in turn makes the page or handle more visible towards the wider audience. If there is inconsistency in the page, there might be a chance of losing many followers and reach and the page’s reach will be dead.

The key to posting content is it should be simple, easy to understand, should be of high quality, and consistent. By following all these things, a business can achieve its target based on followers and engagement.

6. Follow + Like + Comment (FLC)

FLC is the golden way to achieve large engagements and impressions on your profile or handle. A business should follow its customers in the initial stage so that the followers should be permanent.

The business should not only follow its followers but also follow the techniques and strategies of its competitors and act accordingly. 

Liking and dropping comments on the competitor’s page will lead to getting more attention towards your brand and replying to their followers' comments to make them feel appreciated and provide solutions for their problem if there is any. 

Using this technique will help you in getting more reach and more visibility.

7. Collaborating with other brands and influencers

Influencer marketing is ruling all over the internet which can help businesses reach a wider audience in less amount of time.

Influencer marketing is when companies partner with popular social media personalities to promote their products to a larger audience.

These influencers, who have a lot of followers, create content talking about or using the brand's stuff. People trust the influencers, so it's like getting a recommendation from a friend. 

It's a way for companies to reach and connect with specific groups of people through someone those people already like and follow.

Collaborating with other brands also helps in cross-promotions in which both the parties and the brand can get much reach and gain followers in a very short time. 

8. Avoid buying fake followers

Many times, businesses think of buying followers from websites that provide fake followers at a very low price. While getting this offer some businesses buy fake followers and think their business can reach wider audiences. 

But it's not correct, instead, it starts making doubts in people’s perception as the likes count is not equivalent to the followers count which in turn can lead to loose followers.

So businesses should avoid buying followers and use organic ways to increase followers.

9. Write engaging and compelling captions

The prime focus should be on the quality of the content and the other prime focus should be on captions. The caption should be brief, simple, relatable, and easy to understand. 

If the caption is engaging and compelling it will be the cherry on top which results in high engagement if the caption contains some questions that ask people’s opinion about something. 

For example- if there is any restaurant, The content should present two dishes, and in captions - they can ask the customers to know their choice between two things.

10. Understand your analytics

A business can only be successful and reach a higher audience when the business knows its social media analytics. This Analytics can help businesses to know their reach timings and the type of content they should opt for. 

These analytics let the business understand which types of posts are getting high engagements, which types of reels are getting more views, which type of content is most liked by the audience, what is the account each time, and at which time their followers are highly active on that particular time, day and even hours so that the business can make strategies and contents accordingly. 

You should monitor and analyze all these analytics and you will get more traffic if you work according to the analytics.

11. Get Verified on Instagram

Getting verified on Instagram and Facebook will lead to gaining more followers and engagements as the people find the verified profile an authentic one and start engaging on that handle or page. 

This is a very effective way to reach a higher audience and gain more popularity. This verification batch not only leads to gaining more followers and engagements but also makes your profile on the very top search results when it is searched. 

So get your account verified and gain a good amount of followers!

12. Host a giveaway

As a business, you should focus on customer retention, customer retention can be done through either giving free samples or free trials right? 

But If your business is software-related, it is very difficult to give something in samples but in that case, the business can give coupons and vouchers to the customers based on the contest they organized or can distribute any sort of gifts as a giveaway. 

The giveaways are the best ways to engage people on your account. While hosting giveaways, there might be a chance that non-following people can come to the page and start engaging which in turn brings high engagement and gains followers if giveaway rules include the things - follow our page, comment on this post, and get gifts.

13. Invite people to like and follow your page

To get a lot of followers for your business on social media, it's not just about posting stuff on your page. You should also share your content with your followers to make sure they see it. If they miss your posts, sharing helps them catch up and engage with your stuff.

First, invite people to like and follow your page. This boosts the chances of more people seeing your content, helping your page grow. As your page gets bigger, more people will join in, leading to more likes, comments, and followers.

14. Analyze your competitors

It is very important and beneficial for businesses to analyze what their competitors are doing online and how they are engaging with their audience and followers. 

Analyzing the competitors also helps businesses to make strategies based on their competitors' strategies which will make the business stand out from their competitors. 

It also increases the chance of gaining a competitor’s followers, which will benefit the business. 

Analyze your competitors and make strategies and become stand out!

Wrapping Up!

There will be a 4.95 billion worldwide digital population in 2023 as per the survey and having this much active digital users, a business can get high attention and get more popularity if they are following good tactics to gain a good amount of followers on their handles.

Social media is widely used by a large number of people and getting noticed by them will always benefit everyone whether it's a business creator, artist or any individual. 

Businesses need to focus on their content and presentation of the content which includes High-quality images, compelling captions, popular hashtags, and simple and descriptive content. 

Engagement and followers are the keys to online presence which will benefit businesses to get their potential customers and with the help of getting potential and loyal customers, there might be a chance to get more visibility. 

As you now know How to get quick followers on Instagram hacks you can start working and these hacks will work for businesses if they are performed carefully and consistently.

What strategy do you believe would be most beneficial for businesses, and do you think purchasing fake followers, along with the option to buy fake likes, could assist in gaining more followers for businesses?

Let's keep the conversation alive! Your thoughts are valuable! Share your insights, questions, or tips on the different strategies to boost followers and engagement on Instagram and Facebook. Your input enriches the discussion. Join in now—don't be shy! Comment below and let's make this dialogue even more vibrant!